Champion Communication Guide



Social Media

Social media is a great tool to help spread the word. Click one of the social media icons above to see tips, tricks, and sample posts to get on your way to mastering being a social media champion! 

Facebook Tips

Facebook can be a powerful tool to both promote LIVE UNITED Give United Day and show how your company is dedicated to our community. 

Talk it up!. Be sure to tell people what it is all about. Why are you passionate about preventing homelessness for children and families? Share stories about your connection to United Way of Cass-Clay. Have you  been a volunteer? Experienced United Way's work first hand as Board Member, committee volunteer, etc? 

Always give a to-do. Make sure you include the website to give and/or your champion page. 

Tag, tag, tag! A great way to expand your reach is to tag other people and/or companies. 

Focus on the match: A great motivator to inspire people to give is to share that all donations up to $50,000 will be matched.

Join the LIVE UNITED Give United Day Facebook event and invite others, too! Invite your network to be part of the LIVE UNITED Give United Day Facebook event so that they can be reminded as the day gets closer and see who else is participating. Also, tell people to invite others. Don't know who to invite? Ask your team mates and employees to invite one another, friends, etc. 

Facebook Live: Doing a Facebook Live video is a powerful way to connect with your audience or followers in real time. When broadcasting live, your community and followers have the opportunity to join the conversation and ask questions, comment, react or just follow along in real time. Plan a time for leadership from your company to go Live on Facebook to talk about LIVE UNITED Give United Day - no script is required - be authentic and conversational - talk about why your company is participating and what it means to the community. 


Sample Facebook Posts

    • I am am looking forward to LIVE UNITED Give United Day on October 2-9! The real success of LIVE UNITED Give United Day will not be how much money we raise but the tremendous impact those dollars will have when United Way of Cass-Clay puts them to work! Join the giving at liveunitedgiveunitedday.org. #LIVEUNITEDGiveUnited
    • Let’s show United Way of Cass-Clay that we are full of generosity! On December 9, help us celebrate LIVE UNITED Give United Day and join in the power of community to create lasting change. Donations are MATCHED, so you impact is doubled and it only takes seconds to give online. Give and learn more at liveunitedgiveunitedday.org.  #LIVEUNITEDGiveUnited

    • You can help prevent homelessness by visiting liveunitedgiveunitedday.org and donating December 2-9. I believe all kids deserve a safe place to sleep each night - do you agree? Take action by giving to United Way and help the local kids who need us!  #LIVEUNITEDGiveUnited

    • On December 9, UNITED we can prevent homelessness for local families! As a volunteer for United Way, I know the benefits of giving kids stability and safety, and the long-term outcomes it can have on their lives. Join me in helping local kids by giving at liveunitedgiveunitedday.org. All donations up to $50,000 will be matched!  #LIVEUNITEDGiveUnited

    • Did you know that in our community approximately 1,000 local people are homeless each night? Join me in changing that. Give to United Way on LIVE UNITED Give United Day on December 9 and donations up to $50,000 will be matched. Give at liveunitedgiveunitedday.org. #LIVEUNITEDGiveUnited

Twitter Tips

Want to quickly share information about LIVE UNITED Give United Day? Twitter is instant and efficient! 

Follow @UnitedWayFargo’s Twitter account here. 

Tell your followers that you are a part of LIVE UNITED Give United Day. Tell your followers why preventing homelessness in our community is important to you. Share why you support United Way/your connection to United Way.  

Always give a to-do. Make sure you include the website to give and/or your champion page. 

Use #hashtags and @handles. Whenever you share information include the @UnitedWayFargo handle and #LIVEUNITEDGiveUnited to further spread the word. 

Don’t just follow! Become a part of the conversation. Let people know that you truly care about this effort. Respond to tweets like you are holding a conversation. You never know where this may lead.

Share pictures, videos and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in, and shows that you are part of a community focused on making lasting change. Perhaps you have a photo of you wearing a LIVE UNITED shirt, or a photo of you volunteering for United Way, 

Tweet, retweet, and tweet again (especially during LIVE UNITED Give United Day)!

Sample Twitter Posts

    • Are you ready to be a part of LIVE UNITED Give United Day on December 9? It’s a day to UNITE to prevent homelessness for local children families with United Way of Cass-Clay! liveunitedgiveunited.org #LIVEUNITEDGiveUnited

    • Get pumped for LIVE UNITED Give United Day! Join the conversation by following @UnitedWayFargo and retweeting any #LIVEUNITEDGiveUnited posts! All donations to United Way will be matched from Dec. 2-9. 
    • Did you know that in our community approximately 1,000 local people are homeless each night? Join me in changing that. Give to United Way on LIVE UNITED Give United Day on Dec. 15 and all donations up to $50,000 will be matched. Give at liveunitedgiveunitedday.org. #LIVEUNITEDGiveUnited
    • Do you believe all kids deserve a safe place to sleep at night? Me, too! That's why I'm helping share how important it is to give during @UnitedWayFargo LIVE UNITED Give United Day December 2-9  - give at liveunitedgiveunited.org to help prevent homelessness for local kids. 

Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with potential supporters with impactful images and catchy captions.

Follow @unitedwaycassclay on Instagram.

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. Canva.com is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as provides you with a suite of photo editing tools.

Socialize! Like other supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel the mission of LIVE UNITED Give United Day will help you gain more followers, recognition, and traction in advance of LIVE UNITED Give United Day.

Use #LIVEUNITEDGiveUnited, in addition to other creative hashtags. 2-3 hashtags per post is the sweet spot. Start with a branded or specific hashtag - like a tagline or fun phrase. Follow this with the name of the area that you support, then a broader hashtag tied to the cause (i.e., #spreadingthelove). Having a succession of hashtags helps with branding!

Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your followers' feeds! If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts. Consider making posts that show a chronological history of United Way of Cass-Clay, if applicable.

Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor, and convictions of United Way of Cass-Clay shine through your photos, captions, and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.

 

Sample Instagram Posts

  • A little can go a long way when you Give United on December 2-9 for LIVE UNITED Give United Day! [LINK TO CHAMPION PAGE] #liveunitedgiveunited
  • I'm helping raise awareness for how we can help our neighbors on the brink of homelessness this year. Join me by giving during LIVE UNITED Give United Day. Give now! [LINK TO CHAMPION PAGE] #liveunitedgiveunited
  • I am looking forward to LIVE UNITED Give United Day on Dec. 2-9. By giving, we can have a huge impact as those dollars go directly to helping local children and families who are homeless. Join me today by giving at [LINK TO CHAMPION PAGE]! #liveunitedgiveunitedday


Email Templates

You can use these email templates to reach out to your personal networks, business networks, teammates, coworkers, employees, friends, vendors, clients, customers, and colleagues to spread the word about LIVE UNITED Give United Day! Just copy and paste the text below into your email and add some personal flair and voila! Don't forget to do a "thank you" message too!


Subject: Join me in supporting LIVE UNITED Give United Day

Hi [FIRST NAME],
I am excited to announce that I am supporting United Way of Cass-Clay during LIVE UNITED Give United Day by taking on the role of a LIVE UNITED Give United Day champion. 

Dollars raised on this day will help United Way of Cass-Clay prevent homelessness for children and families that live right here in our community. I'd like to share with you the story of Kristen who at 18 years old lost both her parents and was homeless - with just the backpack on her back. I encourage you to watch her story at liveunitedgiveunitedday.org.

[INSERT YOUR OWN PERSPECTIVE HERE]

Consider including: 
-Why you give to United Way
-What impact United Way has had on our community
-Why you believe in United Way and care about supporting the work 
-Why you are passionate about raising money for LIVE UNITED Give United Day 

Did you know?

  • Each night here in our community approximately 1,000 local people experience homelessness.

  • Last year, of those experiencing homelessness in our community, nearly 20% were children. 

  • United Way is working to prevent homelessness for local families before it even starts. 

You can help provide hope for children and families to joining me and giving today at [LINK TO CHAMPION PAGE]. All donations up to $50,000 will be matched! And you can give any time between Dec. 2-9. 

Thank you!




Subject: LIVE UNITED Give United Day is here - help prevent homelessness for local families 

Hi [FIRST NAME],

TODAY is the day! It’s December 9, so the time to LIVE UNITED and Give United is now.

My goal is to raise $[YOUR FUNDRAISER GOAL] to support United Way's work to prevent homelessness for children and families, but we can’t reach our goal alone.


Please join me in helping our neighbors who need us by visiting our fundraising page at [CHAMPION PAGE LINK]. 

If you’ve already donated, thank you so much for your support! I hope you’ll consider sharing my champion page with your friends and family on social media to get the word out about LIVE UNITED Give United Day and the difference United Way makes in our community. 

Thank you!