Champion Communication Guide

Social Media

Click one of the social media icons above to see tips, tricks, and sample posts to get you well on your way to mastering being a social Champion.

Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with potential supporters with impactful images and catchy captions.

Follow @unitedwaycassclay on Instagram.

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as provides you with a suite of photo editing tools.

Socialize! Like other supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel the mission of LIVE UNITED Give United Day will help you gain more followers, recognition, and traction in advance of LIVE UNITED Give United Day.

Use #LIVEUNITEDGiveUnited, in addition to other creative hashtags. 2-3 hashtags per post is the sweet spot. Start with a branded or specific hashtag - like a tagline or fun phrase. Follow this with the name of the area that you support, then a broader hashtag tied to the cause (i.e., #spreadingthelove). Having a succession of hashtags helps with branding!

Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor, and convictions of United Way of Cass-Clay shine through your photos, captions, and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.

Twitter Tips

Want to quickly engage donors and share information about your fundraising efforts? Twitter is instant and efficient!

Below you will find a few tips to help you have success.

Follow @UnitedWayFargo’s Twitter account.

Use #hashtags and @handles. Whenever you share information include the @UnitedWayFargo handle and #LIVEUNITEDGiveUnited to further spread the word. Show that you are a part of LIVE UNITED Give United Day by using the hashtag in all of your tweets.

Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.

Share pictures, videos and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of a community.

Tweet, retweet and tweet again (especially during LIVE UNITED Give United Day)!

Sample Twitter Posts

  • Are you ready to be a part of LIVE UNITED Give United Day? It’s a day to celebrate all the good going on for United Way of Cass-Clay! #LIVEUNITEDGiveUnited

  • Get pumped for LIVE UNITED Give United Day! Join the conversation by following @UnitedWayFargo and retweeting any #LIVEUNITEDGiveUnited posts!

  • Get ready to get up and give for LIVE UNITED Give United Day on December 15th! Follow @UnitedWayFargo to stay updated on the giving movement!

  • A little can go a long way when we get together and give together on December 15th for LIVE UNITED Give United Day! [LINK TO FUNDRAISER PAGE] #LIVEUNITEDGiveUnited

Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy.

Below is a list of ways you can begin engaging your community for LIVE UNITED Give United Day!

Talk it up! Post interesting information about the area that you are supporting and share success stories and photos. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Tell everyone that the area that you are supporting is a part of LIVE UNITED Give United Day. Be sure to tell people what it is all about. Let them know how they can donate and ask them to spread the word as well.

Sample Facebook Posts

  • Save the date: LIVE UNITED Give United Day is December 15th! You can be part of the celebration by giving to your favorite area. Visit to find out more.

  • The real success of LIVE UNITED Give United Day will not be how much money we raise but the tremendous impact those dollars will have when United Way of Cass-Clay puts them to work! Join the giving on December 15th at

  • Let’s show United Way of Cass-Clay that we are full of generosity! On December 15th, help us celebrate LIVE UNITED Give United Day and continue [EXPLANATION OF MISSION]

  • I'm so excited to support LIVE UNITED Give United Day! You can support our area by visiting my fundraiser page at [LINK TO FUNDRAISER PAGE] and donating on December 15th.

Email Templates

See templates

Click the icon above to see sample emails to send to your network before, during, and after LIVE UNITED Give United Day

You can use these email templates to reach out to your personal network and spread the word. Just copy and paste the text below into your email client and add some personal flair to make it your own!

Before LIVE UNITED Give United Day

Subject: Join me in Supporting LIVE UNITED Give United Day


I am excited to announce that I am supporting United Way of Cass-Clay during LIVE UNITED Give United Day by taking on the role of a Champion. Learn more at

The fundraising from this event will help United Way of Cass-Clay in their efforts to prevent homelessness in our community. 

[YOUR FUNDRAISER STORY: Why are you fundraising? What impact has this area had on you?]

Visit to make a gift today!

Thank you for supporting me and United Way of Cass-Clay!

Subject: I Need Your Help!

Hi [first name],

LIVE UNITED Give United Day is only [DAYS UNTIL LIVE UNITED Give United Day] days away and I want to support them on December 15th. I need you help to make a difference!

Your contributions can make a big impact on [NAME OF area YOU SUPPORT]: 


Together we can make a difference. Visit to support me and United Way of Cass-Clay!

Thank you!

During LIVE UNITED Give United Day

Subject: LIVE UNITED Give United Day is here - Support United Way of Cass-Clay Today!

Hi [first_name],

TODAY is the day! It’s December 15th, so the time to give is now. My goal is to raise $[YOUR FUNDRAISER GOAL] in support of United Way's efforts to prevent homelessness in our community, but I can’t reach my goal alone.

Visit to make a gift today!

If you’ve already donated, thank you so much for your support! You are making a difference in our community!

Thank you!