Champion Communication Guide


Social Media

Click one of the social media icons above to see tips, tricks, and sample posts to get you well on your way to mastering being a social media ambassador for LIVE UNITED Give United Day. Use these as a guide, but most importantly - make these authentic to you!

Facebook Tips

Looking to get the word out with Facebook? Below is a list of ways you can begin engaging your community for LIVE UNITED Give United Day!

Talk it up! Post why you are supporting LIVE UNITED Give United Day and share personal stories about your connection to United Way of Cass-Clay. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! 

Tell everyone why LIVE UNITED Give United Day is making a difference in your community. Be sure to tell people what it is all about. Let them know how they can donate and ask them to spread the word as well.

Join the LIVE UNITED Give United Day Facebook event and invite others, too! Invite your network to be part of LIVE UNITED Give United Day so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others. 

Sample Facebook Posts

  • Save the date: LIVE UNITED Give United Day is October 15th! You can be part of the celebration by giving to United Way on this day to prevent homelessness. Visit liveunitedgiveunitedday.org to find out more.

  • The real success of LIVE UNITED Give United Day will not be how much money we raise but the tremendous impact those dollars will have when United Way of Cass-Clay puts them to work! Join the giving on October 15th at liveunitedgiveunitedday.org.

  • Let’s show United Way of Cass-Clay that we are full of generosity! On October 15th, help us celebrate LIVE UNITED Give United Day and join in the power of community to create lasting change.

  • I'm so excited to support LIVE UNITED Give United Day! You can help prevent homelessness by visiting my fundraiser page at [LINK TO FUNDRAISER PAGE] and donating on October 15th.

  • On October 15th, UNITED we can prevent homelessness for local families! To support my fundraiser for LIVE UNITED Give United Day, go to [LINK TO FUNDRAISER PAGE].

Twitter Tips

Want to quickly share information about your fundraising efforts? Twitter is instant and efficient! Below you will find a few tips to help you have success.

Follow @UnitedWayFargo’s Twitter account.

Tell your followers that you are fundraising for LIVE UNITED Give United Day. Tell your followers why preventing homelessness in our community is important to you or share a personal story around your connection to United Way of Cass-Clay. Use some of the suggested tweets provided below.

Use #hashtags and @handles. Whenever you share information include the @UnitedWayFargo handle and #LIVEUNITEDGiveUnited to further spread the word. Show that you are a part of LIVE UNITED Give United Day by using the hashtag in all of your tweets.

Don’t just follow! Become a part of the conversation. Let people know that you truly care about this effort. Respond to tweets like you are holding a conversation. You never know where this may lead.

Share pictures, videos and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in, and shows that you are part of a community focused on making lasting change.

Tweet, retweet and tweet again (especially during LIVE UNITED Give United Day)!

Sample Twitter Posts

  • Are you ready to be a part of LIVE UNITED Give United Day? It’s a day to UNITE to prevent homelessness for local families with United Way of Cass-Clay! #LIVEUNITEDGiveUnited

  • Mark your calendars for October 15th. It will be a day for everyone to support LIVE UNITED Give United Day. You can find my fundraiser page at [LINK TO FUNDRAISER PAGE]! #LIVEUNITEDGiveUnited

  • On October 15th, join in LIVE UNITED Give United Day by supporting my fundraiser at [LINK TO FUNDRAISER PAGE]! #LIVEUNITEDGiveUnited

  • Get pumped for LIVE UNITED Give United Day! Join the conversation by following @UnitedWayFargo and retweeting any #LIVEUNITEDGiveUnited posts!

  • Get ready to get up and give for LIVE UNITED Give United Day on October 15th! Follow @UnitedWayFargo to stay updated on the giving movement!

  • A little can go a long way when give UNITED on October 15th for LIVE UNITED Give United Day! [LINK TO FUNDRAISER PAGE] #LIVEUNITEDGiveUnited

Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with potential supporters with impactful images and catchy captions.

Follow @unitedwaycassclay on Instagram.

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. Canva.com is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as provides you with a suite of photo editing tools.

Socialize! Like other supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel the mission of LIVE UNITED Give United Day will help you gain more followers, recognition, and traction in advance of LIVE UNITED Give United Day.

Use #LIVEUNITEDGiveUnited, in addition to other creative hashtags. 2-3 hashtags per post is the sweet spot. Start with a branded or specific hashtag - like a tagline or fun phrase. Follow this with the name of the area that you support, then a broader hashtag tied to the cause (i.e., #spreadingthelove). Having a succession of hashtags helps with branding!

Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your followers' feeds! If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts. Consider making posts that show a chronological history of United Way of Cass-Clay, if applicable.

Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor, and convictions of United Way of Cass-Clay shine through your photos, captions, and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.

Email Templates

See templates

Click the icon above to see sample emails to send to your network before, during, and after LIVE UNITED Give United Day. 


You can use these email templates to reach out to your personal network and spread the word about LIVE UNITED Give United Day. Just copy and paste the text into your email and add some personal flair to make it your own!

Before LIVE UNITED Give United Day

Subject: Join me in Supporting LIVE UNITED Give United Day 

Hi [FIRST NAME],

I am excited to announce that I am supporting United Way of Cass-Clay during LIVE UNITED Give United Day by taking on the role of a LIVE UNITED Give United Day Champion. Learn more about LIVE UNITED Give United Day here. 

My fundraising will specifically help United Way of Cass-Clay prevent homelessness for children and families that live right here in our community.  I invite you to see how our local United Way is preventing homelessness by watching this short video.  

[INSERT YOUR OWN PERSPECTIVE HERE]

Consider including: 
-Why you give to United Way
-What impact United Way has had on our community
-Why you believe in United Way and care about supporting the work 
-Why you are passionate about raising money for LIVE UNITED Give United Day 

Example phrases:
I care about the work United Way is doing because I personally believe that all children deserve to have a safe place to call home. I know that when I give to United Way I am able to help our neighbors who need us and that they will invest the dollars we give to help the most people


Thank you for joining me and standing up for what you believe in and supporting United Way of Cass-Clay's work to prevent homelessness for local children and families on LIVE UNITED Give United Day on October 15.




Subject: I Need Your Help!

Hi [first name],

LIVE UNITED Give United Day is only [# of DAYS UNTIL LIVE UNITED Give United Day] days away. I am proud to be a LIVE UNITED Give United Day Champion and want to personally invite you to support United Way on October 15. I need your help to make a difference!

[INSERT YOUR OWN PERSPECTIVE HERE]

Consider including: 
-Why you give to United Way and believe in United Way's work 
-Why you are passionate about raising money for LIVE UNITED Give United Day 

Example phrases:
I care about the work United Way is doing because I personally believe that all children deserve to have a safe place to call home. I know that when I give to United Way I am able to help our neighbors who need us and that they will invest the dollars we give to help the most people

Your contributions can make a big impact on United Way's work to prevent homelessness for local families.

Did you know?

  • Each night here in our community approximately 1,000 local people experience homelessness.
  • Last year, of those experiencing homelessness in our community, 23% were children. 
  • United Way is working to prevent homelessness for local families before it even starts. 

Together we can make a difference. Visit [LINK TO FUNDRAISING PAGE] to support me and United Way on LIVE UNITED Give United Day on October 15. 

Thank you!


During LIVE UNITED Give United Day 

Subject: LIVE UNITED Give United Day is here - Help prevent homelessness for local families 

Hi [first_name],

TODAY is the day! It’s October 15th, so the time to LIVE UNITED and Give United is now. My goal is to raise $[YOUR FUNDRAISER GOAL] to support United Way's work to prevent homelessness for children and families, but I can’t reach my goal alone.

Please join me in helping our neighbors who need us by visiting my fundraising page at [FUNDRAISING PAGE LINK]. I invite you to see how United Way is preventing homelessness by checking out this short video. 

If you’ve already donated, thank you so much for your support! I hope you’ll consider sharing my fundraising page with your friends and family on social media to get the word out about LIVE UNITED Give United Day and the difference United Way makes in our community. 
Thank you!


Subject: Only a few more hours left to give! 

Hi [first_name],

Can you believe LIVE UNITED Give United Day is almost over? With [$ AMOUNT YOU’VE RAISED SO FAR] already raised for United Way, I am so proud of the dollars we have been able to raise so far to help prevent homelessness for children and families. 

I am so thankful for the support of my community throughout this day - but the giving isn’t over yet! Visit my fundraising page at [FUNDRAISING PAGE LINK] and make a contribution to help me reach my goal and help United Way prevent homelessness for even more families.  You can learn more here. 

You have the power to provide a safe, warm home for a local child in our community - all you have to do is give. 

You can also show your support by sharing my fundraising page with your friends and family on social media!

Thank you again!


After LIVE UNITED Give United Day 

Subject: Thank you for giving on LIVE UNITED Give United Day 

Hi [first_name],

Thank you so much for all of your support during LIVE UNITED Give United Day. Because of you, I was able to raise $[AMOUNT RAISED IN YOUR FUNDRAISER] for our local United Way. Together, we made a difference. Thanks to you, more kids in our community will have a home where they feel safe and we can prevent homelessness for local families. That's what it means to LIVE UNITED. 

You rock!